PERSONA
James Ramirez, Student
Meet one of our students >
The number one key to success in life is to master your own state. If you can manage and master your own states, there's nothing you can't do.
Demographic
James Ramirez
Male 23 years
Solomun Rational
Single
Student
1150 Septim
Working class
My
Background
My
Goals
My
(dis)likes
Customer Journey Experience
James Ramirez
Student, voluntary worker, traveler
School info-sessions
Newsletter
To get to know the UIN-education program and to be informed about the possibilities and advantages.
To make the students aware of what the UIN stands for and to tease what studying abroad may feel like.
Campaign video
Website
To make the students want to come over the the UIN and study here
Tourism blog (website)
Visit to space centre
Nightlife
Selection (100 students)
To activate students and make them wanna come over to the UIN.
Means of travel (rocket)
Free education program
To keep the students connected and loyal to the UIN
Work possibilities
Access to a network of
scientists, entrepreneurs,...
certificate (for studying in the UIN)
A day in the life of James
James Ramirez
James begins his day by getting up in the morning and taking a shower. To start his day of he drinks a cup of coffee along with his first cigarette. He packs his lunch and gives his old man a gentle kiss on the forehead before heading to school by bike. They only have one car and since his dad works in the mines on the other side of the city, he is obligated to take his bike every morning but he doesn’t mind. James has approximately 5 classes a day, after that he goes to the public sport centre to teach his youngster football. When he gets home he eats with his dad and goes to the local internet cafe to study. He likes to go there every day because he doesn’t own a laptop. James mostly watches videos about space because he is fascinated by space itself. To end his day he watches sports with his old man while they both smoke their last cigarette of the day.